Packaging & Premium Collateral / 2024
Häagen-Dazs Tube Box
Premium packaging concept with 3D-supported visualisation
Overview
A gifting-led packaging study exploring structure, shelf presence, premium cues, and the role of render-led presentation in packaging development.
This project looks at how structure and visual hierarchy can shift a product into a more premium proposition. Rather than relying on decoration alone, the concept uses format, finish cues, and controlled brand presentation to make the packaging feel more deliberate and more giftable.
Project Info
- 01 Role — Packaging design, concept development, visualisation
- 02 Year — 2024
- 03 Sector — Packaging & Premium Collateral
- 04 Location — Dubai, United Arab Emirates
- 05 Status — Selected concept work
Strategic Objective
What needed to be communicated.
The concept explored how a familiar product could be reframed as a more giftable premium format through structure, finish cues and render-led presentation. The aim was to make packaging strategy visible before production decisions were made.
Audience
- 01 Brand and marketing teams
- 02 Packaging stakeholders
- 03 Retail and gifting audiences
Communication Goal
- 01 Shift the product read from everyday purchase to premium gift format
- 02 Use structure and finish cues to suggest higher perceived value
- 03 Show shelf presence, unboxing and product hierarchy before production
- 04 Make the concept easier to evaluate through render-led presentation
Information Architecture
- 01 Format exploration
- 02 Brand hierarchy
- 03 Material and finish cues
- 04 Gifting experience
- 05 Presentation renders
Approach
How the system was shaped.
Reframe a familiar product as a premium gift format with stronger shelf theatre, clearer storytelling, and a more polished unboxing moment.
Execution
- 01 Test cylindrical and boxed pack formats to evaluate proportion, presence, and practicality.
- 02 Use render-supported mockups to review colour, material cues, and brand hierarchy before production.
- 03 Keep the concept premium but commercially legible, so the pack still reads quickly at shelf distance.
Selected visuals
Outcome
The result.
The concept shows how packaging, visual hierarchy, and 3D-supported visualisation can work together to elevate a product line into a more premium gifting proposition.
Deliverables
- 01 Packaging concept
- 02 Structural visualisation
- 03 Render mockups
- 04 Presentation boards
More work